Topical and Poignant

Partnering with The Humane League, a non-profit for ending the abuse of animals raised for food, we activated a month long vegan challenge. Calling on local Charlotte restaurants to create and implement at least 1 vegan dish on their menu while challenging individuals to go on a plant based diet for 30 days, this promo was created to be a call-to-action for people to join the challenge. This shows that videos created from only photographs can still be powerful.

This promo is part of a larger series that outlines the various reasons why the Great Barrier Reef is in danger. It explores all the reasons why it's suffering as well as delivers messaging on ways to help preserve this natural wonder. Utilizing stock images and various clips from SpongeBob SquarePants, this international awareness campaign was not only fun to work on, but extremely rewarding as a nature lover.